Most of the businesses nowadays have expanded digitally to establish more connections and closeness with their customers. It's the era of digitalization, and people love to talk about the companies or the services on the social platforms. Recently, influence marketing has taken full control over the primary marketing strategies, and it has been fortified that customers receive the real-time reviews or the recommendations more earnestly.
When we talk about the business, ratings, and reviews, it feels a little sketchy if we do not include the very famous locator and supportive giant- Yelp. Yelp serves the people to see the real reviews and the feedback from the actual customers. It helps the local businesses to settle down and bring a level of trust in the mind of the potential customers. Notably, for the service providers like beauty salons, real feedbacks and ratings play a significant role in attracting the further clientele. If you are one of the salon-owners who wish to spark the name and fame of his/her salon to the maximum height of success, indeed, good Yelp reviews can make your dream come true. In this piece of content, we are going to cover the major points that will explain how you can get good Yelp reviews for your salon.
- Make It Easy
Do not hide if you are using Yelp to bring your services on, add yelp logo on the visiting cards, brochures or the billing desks and make it easy for the customers to remember and rate you. People are busy these days, and if you don't remind them for the rating/reviews, probably they will get it skipped.
Additionally, you can also use:
Yelp badge on your website to show up the recent reviews,
“Find us on Yelp” sign at the header or footer of the main page
“Check us out on Yelp” sign below the email signature
- Ensure Your Services Meet Standards
You just can't think to get the excellent Yelp reviews if you have not set the standards. Be classy with the services and make sure you are using the high-quality products and equipment. Customers love the extra comfort and the ease you provide to them and admire to speak and spread the appreciation through words.
- Reach Out The Brand Evangelists
If you have the regular customers who trust your services and love to get it repeatedly, asking them for the reviews is not at all the wrong idea. Request them to write some kind feedback regarding the services and make your overall rating as good.
- Don't Push
While good reviews can help you to attract some more clients, don't ever push your customers to review your products and services. Ask them once and allow them to come up naturally. Remember, genuine feedbacks produce a genuine impact.
- Make Reviews Count
As a business strategy, you can reward your customers for the review they provide to you. Each time they describe your brand, offer them some points to make their presence and marketability as permanent. Giving reward points not only attract the customers to fill the reviews but also help businesses to come at the top of the Yelp recommendations.
- Always Say Thank You
Reach out to say thank you every time you receive a positive review about your services. Acknowledge that you care about the appreciation and feel more than satisfying to win it.
- Learn To Apologize
Often people fear about getting the negative reviews and feel uncomfortable in dealing with them. But If taken correctly, even the bad reviews can attract you a lot of customers making them feel your positive intent and honesty to take a lesson from- what went wrong .Learn the fact, the customer is king and apologize whenever you feel like. It not only impresses the customers but also defines the maturity of your business.
- Try to Make the Things Right
For every negative review, be prompt to apologize and try to get into the customer's shoes. Make them feel you as a business care for them and wish to improve the things. Offer them the free services or the discount coupons and request for a chance of improvement. Undoubtedly, it would be a great victory if you with your efforts manage to mold the negative review into a positive conclusion.
- Be Present
Don't be lost and try to be present as soon as someone reviews your products and services. Your promptness matters a lot to the customers, and before writing anything, they think about it.
Considerably, Yelp not only help the customers to find the out the real experiences and reviews, but it also encourages the businesses to widen their scope with the help of the Yelp recommendations. Think what it would be like if every third person in your area gets your salon as a recommendation from the Yelp! Well, it's not that simple. Yelp recommendation software considers many factors like reliability, activity, and quality before shooting the business name to the top list.
We counsel you not to worry about getting directly into the recommendation part. Instead, try your best in lifting up your salon services and make the people automatically fill the reviews and spread the words of appreciation to others. It inevitably takes time but believe us; it's not impossible.
Further, Yelp reviews can also be used in marketing material as people have their trust in them. When doing so, always try to be faithful and never promote with the word substitutions or deletions.